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SEO/SEM Expert

NCR Eduservices Pvt. Ltd.RegisteredNoida, Uttar PradeshPosted 31 Oct 2020

OtherSocial Media ExpertFull-time

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01 — The role

Job Description

SEO/SEM expert will manage all search engine optimization and marketing activities & shall be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Also will be managing all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities:

1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns, track, report, and analyze website analytics and PPC initiatives and campaigns
2. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
3. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization
4. Research and implement search engine optimization recommendations
5. Research and analyze competitor advertising links
6. Develop and implement link building strategy
7. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
8. Work with management and other teams to drive SEO in content creation and content programming
9. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:

1. Proven SEO experience
2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
3. Understanding of performance marketing, conversion, and online customer acquisition
4. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
6. Experience with A/B and multivariate experiments
7. Working knowledge of HTML, CSS, and JavaScript development and constraints
8. Knowledge of ranking factors and search engine algorithms
9. Up-to-date with the latest trends and best practices in SEO and SEM BS/MS degree in a quantitative, test-driven field

02 — What the organization expects

Requirements

QualificationGraduation: Any Graduate
SkillsDigital Marketing, Marketing, SEO, SEM
BenefitsHealth Insurance, Medical
Experience2–7 years experience

03 — Curriculum

Subjects & Boards

MarketingDigital Marketing

04 — The organization

About NCR Eduservices Pvt. Ltd.

NCR Eduservices which is one the fastest growing B2B service provider in global education industry based in India. We are an ISO 9001:2008 Certified Company with Network of 45,000 + Teachers and Trainers. We are a dedicated team of experts from India and abroad with great expertise in the education sector. That's right! We solely deal with education industry and help organization across the world to find great talent. We specialise in human resource planning for schools, colleges and education companies around the world as this is one of the critical area for success of any organization. Currently, we are working with schools, colleges and education companies based in 15+ countries, that include India, UK, USA, Saudi Arabia, Lebanon, China, Japan, Ukraine, Nepal, Australia, Singapore and UAE. We cater needs of different Indian and international boards. Enriched with five plus years of experience, with some of the most renowned organisations of India and abroad where we were able to successfully create a network of teachers, we find ourselves in a perfect place to play the role of the bridge between Talents and their relevant Opportunities in education domain. Some of the services that we are offering to our clients all over the world are Recruitment Services, Education Process Outsourcing(eTutoring Support), Content Development and Helpdesk Support (Only for education companies).

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